The Crossroads of Growth
Madison took a deep breath as she jogged along the familiar path of Ladybird Lake. The brisk morning air and rhythmic pace of her steps helped to clear her mind, but her thoughts kept returning to the challenges facing her company, WellCo.
Just a month ago, everything seemed to be going according to plan. WellCo was a late-stage startup in the booming medical technology space, founded by Madison, a retired physician with a passion for innovation. Over the past four years, she had built a thriving business, and cultivated a talented team who shared her vision.
But lately, the waters had grown choppy. The recent merger with a key competitor had brought new opportunities, but also a host of complexities. Madison's trusted co-founder and COO, Denise, had just requested an urgent meeting, a sure sign that all was not well within the leadership ranks.
As Madison walks into the conference room, she finds Denise anxiously waiting at the head of the table.
"Madison, thanks for meeting me on such short notice," Denise began. "I've been doing a lot of thinking, and I'm concerned about the state of our leadership team. Ever since the merger, there have been some growing pains - communication breakdowns, turf wars, and I'm not sure everyone is aligned on the vision for the company."
Madison nodded solemnly. "I've sensed that too. This transition has been rougher than I anticipated. I know we have a talented group, but it feels like we're not functioning as cohesively as we once did."
Denise leaned forward, her brow furrowed. "That's exactly it. I think we need an outside perspective to help us get to the root of the issues and map a path forward. Have you ever considered bringing in an executive assessment consultant?"
Madison mulled over the idea. "I can't say I have. But it's an intriguing proposition. What exactly would that entail?"
"Well, the way I understand it, the consultant would spend several weeks embedded in our organization, conducting in-depth interviews with the key members of our leadership team. They'd analyze our strengths, weaknesses, and alignment, and provide us with actionable insights to optimize our structure and roles."
"Hmm, that does sound valuable," Madison mused. "Especially given the changes we're navigating. An outside expert could really shed light on the blind spots we might be missing."
Denise nodded emphatically. "Exactly. And I truly believe it's the best way to position WellCo for sustainable growth. We've come so far, and I don't want to see us lose momentum now."
Madison leaned back, considering the proposal. This was a critical juncture for the company, and she knew they couldn't afford to let these challenges fester. With a resolute nod, she reached for her laptop.
"Alright, Denise, let's do it. I'll research some experienced executive coaching and consulting firms and get the ball rolling. We need to get to the heart of these issues and recapture the magic that made WellCo so successful in the first place."
Over the next few weeks, Madison worked closely with the executive assessment consultant, a seasoned expert named. Samantha Weiss. Through a series of confidential interviews and observations,. Weiss delved deep into the dynamics of WellCo's leadership team, uncovering both strengths and areas for improvement.
When the final team overview report landed on Madison's desk, she pored over the findings with a mixture of relief and concern. On the positive side, the assessment confirmed that her team was indeed highly capable, with a wealth of relevant experience and a strong commitment to the company's mission. However, it also highlighted some critical gaps - siloed thinking, lack of trust, and an inability to adapt quickly to the evolving landscape.
"The good news is that these are all addressable issues," Samantha assured Madison during their debriefing meeting. "Your team has the raw talent, they just need to learn to work together more cohesively and embrace a growth mindset. With the right interventions, I'm confident we can get WellCo back on track for continued success."
Madison nodded thoughtfully. "That's exactly what I was hoping to hear. So, what's the plan of action?"
Samantha outlined a multi-faceted approach, including team-building exercises, leadership coaching, and a restructuring of roles and responsibilities. The goal was to foster greater alignment, enhance communication, and empower the executives to become more agile problem-solvers.
"This is going to require a significant investment of time and resources," Madison acknowledged. "But I truly believe it's worth it. WellCo has come too far to let these challenges hold us back. We need to be laser-focused on the future and positioning ourselves for long-term growth."
With a renewed sense of purpose, Madison set the wheels in motion. Over the next several months, the leadership team engaged in a transformative journey, tackling their blind spots head-on and forging a stronger, more cohesive unit. While the process was at times uncomfortable, the payoff was evident in the company's surging performance and the renewed energy within the organization.
As Madison stood at the helm of WellCo, reflecting on the whirlwind of the past year, she couldn't help but feel a profound sense of gratitude. The executive assessment had been a pivotal catalyst, shining a light on the challenges they needed to address and providing the roadmap to overcome them. Now, with a reinvigorated leadership team and a clear vision for the future, she was confident that WellCo was poised for continued growth and success.
"Sometimes we get so caught up in the day-to-day that we lose sight of the bigger picture," Madison mused. "But thanks to this process, we've been able to step back, gain a fresh perspective, and truly optimize our organization for the road ahead. It's been a game-changer, and I know it's going to make all the difference in the world."
As she turned off the lights and headed home, Madison couldn't help but feel a renewed sense of excitement for the journey that lay ahead. WellCo was at a crossroads, but with the right guidance and a commitment to growth, the future had never looked brighter.
This story is fiction but rooted in things all executives have experienced. All of us have moments of when we feel the team “is just not getting it like they used to”.
Is your team at an inflection point, on the edge of a growth curve, dealing with the changes of M&A? Some or all of the above?
I am Will Simpson Executive Coach and part time fiction author. If you are an executive dealing with change; let's have a conversation. It all starts with how we think…



