"The Mechanic's Car Won't Start"

I just spent weeks building something nobody wants.

Nov 10 • 

Ten Eleven Twelve

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October 2025

It's Live

As an entrepreneur, I have learned that those two little words are impactful.

Oct 29 • 

Ten Eleven Twelve

Three things shocked me about entrepreneurship at 60.

I left corporate after decades of shipping products.Thanks for reading!

Oct 23 • 

Ten Eleven Twelve

Building isn't the bottleneck anymore

....was it really ever??...

Oct 11 • 

Ten Eleven Twelve

Claude Code lies to me. Constantly.

And it reminds me of raising my kids.

Oct 5 • 

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The Perfect Test Suite for the Wrong Features

Over-engineering will kill your startup

Oct 1 • 

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September 2025

I thought coding was behind me.

Then AI pulled me back in (Yes, I saw the kitchen scene from Godfather III when I typed that).

Sep 30 • 

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March 2025

We are just fighting fires - A business Story

Michael paced back and forth in his office, his brow furrowed in deep thought.

Mar 20 • 

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Following the Customer

Thank you to Sondra Halperin, Customer Experience Leader for the inspiration and support in creating this story.

Mar 8 • 

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February 2025

The Crossroads of Growth

Madison took a deep breath as she jogged along the familiar path of Ladybird Lake.

Feb 26 • 

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The Overseas Edge

Alina tapped her pen on the mahogany boardroom table, her eyes fixed on the presentation slides being displayed.

Feb 20 • 

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Trust is fostered

A business story...

Feb 5 • 

Ten Eleven Twelve